Responsive Web Design
More and more devices with different screen sizes are being used for internet browsing. Creating different websites for all devices and screen sizes sounds impractical. Therefore it is wiser to optimize the website itself for devices of different screen sizes.

Responsive web design is a recent set of practices allowing you to have a single website optimized for all devices. It combines several techniques including flexible grids and layouts and uses a technology called CSS media queries. The website automatically switches its resolution and image scaling relative to the size and the orientation of the used device.

Almost all leading companies have adopted the Responsive web design technologies. Google recommends using the technique calling it to be ‘industry best practice’.

Cost-efficiency and time saving are just two of the many reasons to switch from mobile websites to responsive ones.
 
Why use responsive web design?
High Quality User Experience
The use of responsive web design provides high quality user experience. This is obviously valuable in and of itself, but it’s also detected and rewarded by Google. When Google presents search results for a given query and the user clicks on one of the results, Google tracks how long the user has stayed on that website and views it as a proxy for website quality. For example, if the user clicked on a search result on Google, went to the resulting website and then immediately clicked the “Back” button on browser, Google assumes that the website wasn’t of high quality. Using responsive web design enables users to have high quality user experience both on desktop and on mobile devices. This also results in the user staying longer on a webpage, thereby increasing webpage’s value in the eyes of Google.
SEO-friendly
Responsive design is very efficient in terms of SEO. When you’re building 2 different versions of a website – one for desktop and one for mobile - you are getting two different sets of URLs and HTML codes. On the other hand, when you’re using responsive web design, you use the same code both for desktop and for mobile versions of the site. It is much easier for search engine “bots” to crawl, index and rank website with single set of URLs and HTML code. A responsive website is also great for various SEO practices, such as link building. The links built will refer to a single page without the necessity to split between mobile and desktop URLs, thus making link building process more effective.
Approach
At the beginning, it was common to use fixed width layouts when designing a website. After that “liquid layouts” became more popular. Fluid grids used with responsive design are more advanced version of liquid layouts. In case of fluid grids, when squeezing or stretching the website for smaller or larger display devices, the elements of the webpage keep their initial positioning with respect to each other. The changes are made with relative percentages and not absolute units (such as pixels), which results in better user experience.

The changes to the layout are usually being done by changing the CSS code. Essentially, the HTML code of the website does not change whether the person views the webpage on a desktop or on a mobile device. However, depending on the device, the appropriate CSS code is used, which customizes the content of the webpage for the particular screen of that device.
Practice
Website visitors have different expectations when visiting a website with a PC/laptop compared with visiting one with a mobile device. They usually prefer to have comfortable navigation throughout the website when using devices with smaller screen sizes instead of having all content cramped in a single page. To make the webpage more user-friendly for devices with smaller screen sizes, some parts of the content on the webpage can sometimes be hidden. You can choose the content to be available for mobile devices on specific pages, while the rest of the hidden content can be accessible with specific navigational elements. Responsive web design allows your customers to have an excellent user experience when visiting your website regardless of the type of device they use.

Bayole.com will help you create a beautiful, responsive website, which will fulfill your vision and meet all of the requirements and standards of responsive web design.