Social Media as Marketing Tool
Social media technologies are considered to be one of the most effective, targeted and user friendly marketing venues available for businesses. Furthermore, social media makes it possible to directly reach out to clients (as well as potential clients), offer products and services, discounts, as well as interact within specific topics.

The term “social media” is very broad and can including social networking websites (e.g. Facebook, MySpace, LinkedIn, Google+ and etc. ), video content media (e.g. YouTube and Vimeo), photo sharing (e.g. Photobucket, Instagram) and micro blogging i.e. Twitter. Most of the social media websites function 24/7 and require continuous updating.

Use of social media for website promotion

Company profile in LinkedIn

Updating your social media sites

Using shorter URLs for Twitter

Interact with fans and followers

Conclusion

Use of social media for website promotion
Social media is a great tool for website promotion. You can share links from your website within your posts and bring additional traffic to your website. Moreover, Google values social media links. Because of that, building a social media presence will positively affect your website’s ranking in search engines.
There is even a special term for using social media in your website promotion process – it’s called Social Media Optimization (SMO).
Company profile in LinkedIn
The most popular social networking websites for business professionals is LinkedIn. This social media website is considered to be trustworthy and it would be great to have your company profile on LinkedIn. Also, you may consider joining those groups in LinkedIn that are relevant to your services and products. Those groups may provide additional traffic for your website.
Updating your social media sites
The information provided in social media needs to be updated on a regular basis. You need to be active on all of your social media websites and profiles. This means making constant posts. The posts can be links from your own website, or you can use independent photos and videos. You can also share information about your partners and ask them to do the same, creating synergies between you and your partners’ companies.
Using shorter URLs for Twitter
Twitter has a 140 character limit on each post. This is to ensure that posts are short, quick and up to the point. In addition, it makes it possible for people to get your posts via text messaging. However, this 140 character limit may be problematic if you’re going to share a URL link (which can be quite long). In order to overcome this issue, you can use a URL shortening service such as bit.ly. This service takes a potentially long URL and shortens it making it less than 20 characters long. Then you can use this shorter URL in your Twitter posts without being penalized for long URLs.
 
Interact with fans and followers
Social media can be used not only for providing information to the audience, but also to get valuable feedback. Thus it is important to engage with your customers in your social media campaigns. To do so you need to interact with your visitors, fans and followers, answer their messages, comment on their posts, reply to their comments and so forth.
Conclusion
Since social media is an important platform to promote your website and information about your company, it is highly recommended to build a solid social media presence for your company. Bayole.com would be happy to help you develop your social media websites and profiles in different social media sites depending on your preferences. Please contact us and tell us how we can help you.